#Særdeles

What: Graduation school project
My role: Art direction, graphic design, web design, production
Award: 1st place, ’Like a bolt from the blue’ by Bolt, 2012.
Year: 2012

This was my graduation work together with my friend Oskar Hjelm. We wanted to create a brand with a Scandinavian style and also to feel exclusive and elegant. So we made three different t-shirt designs in a limited series of 15 per each design. We printed the t-shirts by hand and every t-shirt is also printed on three different spots. On the torso, the neck (inside) and on the fronts lower right “corner”.
To get people to know about us and our brand we created a website, started accounts on Facebook, Twitter and Instagram. We also sent t-shirts to some of Sweden’s biggest fashion magazines and fashion profiles.

And we were very honored when the advertising agency Bolt presented us as the winner of the stipendium (”Like a bolt from the blue”) for our work with this project.

The t-shirts were sold out, but you can check out the website we created here.

saerdeles_tshirts
saerdeles_foton
saerdeles_mobil
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Selected Works

#SærdelesIdentity

KlokLogotype

Lena 50Logotype

IllustrationsIllustration

Deck of cardsProduct design

Schweppes Mix & ServeProduct design