Agency: Wayke (inhouse)
My role: Art direction
In order to continue to be a modern, leading, digitally driven company we needed to do a big make over of the website. We also wanted to make it easier for consumers to find the right car for their needs. Thats why we created "Selected categories". It works just like Spotifys "Mood categories", so if you are looking for a family car then you just have to click on that category and it will show you all the family cars.
Another thing we wanted to do was to highlight our content and make it both easier to access as well as getting the consumer eager to see content updates.
Experience it yourself here.